Energy: The Use of Alter Egos

By definition, alternate egos refer to the second, hidden side of one’s own self—an alternate self that is believed to be distinct from a person’s normal or true original personality. 

It means who you are when the darkness and power take you; Alter egos are who you want to be to mask who you are. From that moment you are a different person, someone opposite to who you present yourself to be. Don’t be confused with you being completely someone different, it’s more about a shift in your energy.

Energy is the key.

Herman Blount, mostly known as his alter ego Sun RA, explains this the best, born in Birmingham, Alabama in 1914, he later gained his reputation in Chicago and worldwide as an inspirational jazz composer, keyboardist, and bandleader and most importantly divinely crafted. Sun Ra believes he’s an angel from Saturn both on and off stage,  “Since I don't consider myself as one of the humans, I'm a spiritual being myself." Our egos could easily be seen that way when we interpret our goals into reality. It’s all about the energy we put into things and how badly we want the things we deserve and desire. How much does that change you? Most importantly, how much are you willing to change about yourself to achieve those things? 

Energy is vast and not something that can be controlled or contained. It consumes you; it’s the power source of demands that make things happen. 

Beyoncé, also known as Sasha Fierce explains the importance of using egos for self-expression and bravery to get the damn thing done when you’re out there on stage. 

Beyoncé claims Sasha Fierce is the more fun, sensual, aggressive, outspoken, and glamorous side of Beyoncé. If you've paid attention to Beyoncé early on in her career closer to the Destiny Child era you can notice that she would be the quiet leader in interviews ( we miss when Beyoncé did interviews) not as outspoken or over-sexual as she is on stage you would see Beyoncé as the silly, cute, shy but also an enthusiastic girl with an amazing voice and calm personality. As she got older you notice the energy shift she’s less curious and more focused, her embodying Sasha Fierce has not only shaped her career into one of the most known and successful artists of the world and our generation she has shaped herself into a boss of a woman. Beyoncé and Sasha Fierce have become one and that’s the best thing that could’ve happened to Beyoncé. 

Alter egos are everywhere, you can have one or multiple like Ms. Nicki Minaj also known as Roman, Martha, Cookie, Onika, Harajuku Barbie, and my personal favorite female Wheezy an homage to her close friend and discoverer Lil Wayne. Nicki Minaj has never been shy about her many egos and personalities, Nicki Minaj in her prime early 2000s was it girl of many girls who weren’t afraid to tap into the different parts of her style and personality at same time implementing it in her music making big pink hair, colorful outfits, and big chains littered with diamonds a personality of its while in a different era wearing revealing outfits or a ball gown with the longest set of braids you’ve ever seen. Alter egos are everything : personality, work ethic, energy, and character. Everything in music is about character and personality embodying other personalities just makes the art more meaningful when you can tap into that type of energy. After today tap into the energy of everything you would want to be. Embody those qualities and get some work done. 

Written by Tayja Whyte

Directed by K Pereira @kaleb.pereira922

Photography by Jordan Rosales @jordan._.rr

Styled by Margaret Wells @margymarg_

Wardrobe pulled from @luxetreasures.277

Production Manager: Chloe Kaleah Stewart @chloe.kaleah

Talent: Davie Osborne @davisdavieosborne

Talent: Zari Greene @zaritheworld

Talent: Maggie Moland @magzabeth_