A typical day during NYFW is a whirlwind. The pace is relentless, and things change on a dime. As one designer shares, "You never know what will happen. Everything is spur of the moment." With a career grounded in purpose and universal connection, this designer emphasizes the importance of maintaining positive energy and productivity.
"If I can do this, I can do anything," Jonathan Reid, owner and designer of J.Reid, asserts, believing that the key to success is rooted in the energy they bring into each day. It's not just about the clothes; it's about how one approaches life itself—guided by a deep universal source, a mindset that fuels their creative work.
For those navigating the demanding environment of New York Fashion Week (NYFW), the hustle is non-stop, and the unpredictability of the schedule makes each day unique. In the fast-paced world of fashion, where creativity and business collide, the journey of a black fashion designer is one marked by passion, resilience, and a deep connection to personal and spiritual growth. As a designer, every day is filled with both challenges and triumphs.
For many black designers, the journey into fashion is influenced by a blend of family history, cultural significance, and personal experiences. For Reid, their connection to fashion is atttributed to their mother’s constant presence in the world of clothing and shopping. "I've always been around clothing and product," they say. Add to that a family legacy of entrepreneurial spirit—both grandfathers were business-minded—and a circle of friends that foster creativity. From a young age, they felt destined to bring clothing, design, and events to life. For Jonathan Reid inspiration isn't just drawn from the latest trends or fashion runways. Instead, it comes from the very essence of existence—the universal laws that govern life and the designer's personal evolution. "I love designing from the perspective of what the universe is, what planet/realm we are truly in, and what technology the body truly has." they explain.
While their roots are in Charlotte, North Carolina, and their current home is Atlanta, Georgia, the designer is now considering a major move to New York. "My plan was never to move to NY. I can't stand the cold," they joke. But the call of the fashion capital is undeniable, a place they view as the "final boss" for their career. Whether they make the move or not, the journey continues to evolve. Still, every career faces challenges, and being a black designer in the fashion industry is no exception. With a mindset grounded in strength, they believe that all of life's challenges are part of a greater illusion, one that can be shaped by the energy and attitude we bring to it each day. "I do what I can to execute everything else, I leave to my highest self/universe," they share.
Fashion isn’t just about the designs, it’s about the purpose behind them. After discovering their calling in 2015 through graphic design they never looked back. "I made my logo and never stopped," they say. Their journey to full-time entrepreneurship has been one of dedication, faith, and persistence.
They have deep influences that span generations and disciplines. Their designs honor their roots, often reflecting the significance of black history—not just during Black History Month, but throughout the entire year. "Black history is every month to me," they affirm, explaining that their latest collection, including the sleek "Reid 003" eyewear, draws inspiration from iconic symbols of strength and power.
In the world of fashion, where creativity knows no bounds, black designers are not just shaping trends—they are shaping culture, history, and the very future of the industry. Their journey is one of purpose, strength, and a deep belief in the power of the universe. And for this designer, the best is yet to come.
For those aspiring to enter the fashion world, this designer’s advice is clear: "Make sure you're doing this with a purpose." Beyond the financial gains and business strategies, success comes from intention. Perhaps most importantly, they stress the importance of inner work. "Work on the inner side of yourself first, and everything will attract you." Life's challenges will come, but it’s how you respond that truly defines you. "This is just the beginning of what I am going to do,"J.Reid’s story, while still unfolding, is a testament to perseverance and dedication. With conviction they say, "Stay tuned!"
Written by T'L Smith